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Gravito

Turning the necessity of consent management into value creation.

Gravito is a consent management platform (CMP) company: it runs consent on your websites and apps, keeps first-party profiles and audiences, and gives each visit a verdict on whether it is human. Our team sets it up with you.

  • Consent
  • Collect
  • Connect
How Gravito fits

Consent. Collect. Connect.

Gravito works on three moments in the life of a visitor's data.

  1. Consent

    The CMP sets the consent state as the page loads, before anything else runs, and the visitor makes their choice. The verdict on whether the visit is human arrives in the same page load, so the systems on the page can act on both.

    Gravito CMP, with Gravito Quality Signal
  2. Collect

    With consent, first-party profiles and audiences are built, for personalisation or advertising.

    Gravito Data Platform
  3. Connect

    Those profiles and audiences are connected to the personalisation and advertising systems you run.

    Gravito Data Platform

We can help with all three, or with the moments you choose.

Gravito at a glance

What it is
Gravito CMP, a consent management platform for websites and apps, with Gravito Data Platform and Gravito Quality Signal.
One script
IAB TCF, IAB GPP, the Standard CMP with your own consent categories, and the Google, Microsoft and Amazon consent signals.
The company
Founded in Finland in 2018, based in Helsinki. Our team sets Gravito up with you and stays on after launch.
Price
From 50 euro a month on WordPress. Plans built with our team from 150 euro a month, plus a rate per million monthly sessions. Prices are indicative and exclude VAT. Pricing →
Customers include
  • A-lehdet
  • Alma Media
  • Otava
  • Stampen Media
  • Keskisuomalainen
  • Hilla Group
  • Flightradar24

Flightradar24 moved its consent management to Gravito CMP in April 2026. Read how →

How we work

Technology, with people behind it

Gravito usually comes with onboarding by our team, and we stay on afterwards to help you get your stack right. The banner is the visible part; consent works when your site and every system on it respect the visitor's choice.

  • Networks and multi-site groups

    We deliver the CMP as a custom setup, with administration built around what all your sites share and what each one needs of its own.

  • White-label

    Every Gravito product is available white-label.

  • Partners and resellers

    Partner and reseller models are available on the same basis.

  • Delivered the way you need it

    Up to dedicated infrastructure of your own.

Products
Gravito CMP · Consent

One script, set up with you, updated without touching your sites.

Gravito CMP serves IAB TCF, IAB GPP (Global Privacy Protocol) and the Google, Microsoft and Amazon consent signals from a single script. It loads first on the page, before your tag manager, your analytics and your ad stack. We set up the decisioning layer during implementation, so each region gets the framework or configuration that fits.

Gravito CMP consent banner on a laptop and a phone
Gravito Data Platform · Collect and connect

First-party profiles and audiences, on the page where you use them.

Gravito Data Platform keeps a persistent first-party profile for your visitors, scores how they engage, and builds audiences from it. Audience membership and scored preferences are available on the page, live, for personalisation.

First-party profile
your subdomain
Events
visits: 14
interests: ["sport", "travel"]
engagement: high
Keyring
crm_id: ••••41 · timestamped
login_hash: ••••a9 · timestamped
Consents
analytics · granted personalisation · granted advertising · denied
Gravito Quality Signal · Consent

Know which visits are human. Decide what happens next.

Gravito Quality Signal gives each visit a verdict: human, bot or uncertain. It is part of Gravito CMP. Your rules decide what happens next.

Visits, as they load
Verdict

Built around how your sites actually run.

If you run many sites, brands or templates and need consent, first-party data and traffic quality that stay consistent across all of them, talk to us.

  • Portrait of Patrick Glantz
    Patrick Glantz
    COO
  • Portrait of Jouni Mannerhovi
    Jouni Mannerhovi
    CEO