News
GPP support in Gravito CMP, for web and WebView
Gravito CMP release 6.6.0 adds support for the IAB Global Privacy Protocol (GPP), on websites and in apps that show the CMP in a WebView.
GPP is the IAB Tech Lab framework for passing privacy choices to the ad chain where TCF does not apply, including under US state privacy laws. The same Gravito CMP script serves GPP and IAB TCF, and applies the framework that fits the visitor’s region.